When it comes to saving the planet, beauty and skin care brands are realizing that vanity and sanity aren’t mutually exclusive. Consumers and companies alike are subscribing to the idea of going green in an effort to create a cleaner and safer environment, and the beauty industry isn’t new to the eco-friendly movement.
While it’s easy to slap a “clean” label (which isn’t regulated by the government) on a beauty product, not every brand makes an innovative effort to change the way the industry operates. We’ve dug up some brands with revolutionary ideas that are worth knowing about ― here’s how they’re contributing to the green movement in their own unique way.
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